New Music Friday: Tracks from North Naim, Willow Kayne and more

Welcome back to New Music Friday, the bi-weekly listicle that provides you with the best music that's graced our ears in the last two weeks. Selected by Kindred. especially for you, New Music Friday provides the freshest tracks from a variety of genres and a mixture of up and coming artists to full blown worldwide icons that we think are worth listening to. Get acquainted with North Naim, 2-step with Willow Kayne or observe A$AP Rocky's latest visualiser. This is New Music Friday.

North Naim - 444

Swiss-Angolian singer, rapper, producer and multi-instrumentalist North Naim has returned in 2022 with their new single '444'. After discovering that music was something they wanted to explore from a young age, North Naim has created a genre-less sound for themselves as they draw inspiration from Yves Tumor, Blood Orange and Kid Cudi. With '444' focusing on amplifying life and healing through the frequency of music, it's also another side to their dynamic sound.

Willow Kayne - Final Notice

Emitting Human Traffic vibes in the visuals with her latest single, Willow Kayne explores jungle beats within her hometown of Bristol, sending a message to those who are trying to mould her into something she's not. As she draws on a jungle-infused pop sound, 'Final Notice' further proves her versatility as she's able to recontextualise sounds from the past, present and future. With the visuals a tribute to the cult rave culture, it was also filled with her friends and family who have helped her along the way.

Niko B - Canada Goose

Following up from his uniquely titled single 'I Had A Fist Fight With An Emo Outside Of Subway', Niko B is back with a new track 'Canada goose'. It brings a reminiscent production of classic 2000s video games as well as his avant-garde wordplay and brand.

"For this song I really buckled down and thought to myself 'how can I make the worst song of the year' and within an hour I had made this song. It makes me want to run 80mph. I don’t even own a Canada goose, but I do love the lyric about looking impeccable in Tesco."

A$AP Rocky - D.M.B

Returning with a surprise video and track featuring girlfriend and worldwide sensation Rihanna, A$AP Rocky brings us a cinematic music video which is a classic love story. Showing off his devoted relationship with Rihanna as they depict a true ride-or-die couple, the track emulates their strong bond despite their circumstances. With the video shot in New York and written, directed and exclusively produced by A$AP Rocky and AWGE, the track was produced by a handful of big names in the industry such as himself, Skepta, Shlohmo, Hector Delgado and Kelvin Krash as well as additional production from D33J.

070 Shake - Web

With the announcement of her next album coming on June 3rd, 070 Shake has shared her latest song as well as album opener 'Web' with an accompanying visualiser. Produced by Johan Lenox and co-produced, mixed and mastered by music heavyweight Mike Dean, 070 Shake also shared details of her album YOU CAN'T KILL ME. Following the release of the single 'Skin and Bones', we can't wait to see what 070 Shake does next.

What's your favourite track this week? Let us know in the comments!